STRONG HOLD, MOLDABLE STYLING CLAYKEVIN'S TIP:
''ROUGH.RIDER is a key product within our STYLE/CONTROL regimen, and is ideal for roughing and dirtying-up, soft clean hair. I love using it on a variety of hair lengths, and if you need to soften it down and re-mould at any stage, simply add some heat. You’ll see choppy shapes come to life in your hands with a little ROUGH handling.''
STRONG HOLD, MOLDABLE STYLING CLAYKEVIN'S TIP:
''ROUGH.RIDER is a key product within our STYLE/CONTROL regimen, and is ideal for roughing and dirtying-up, soft clean hair. I love using it on a variety of hair lengths, and if you need to soften it down and re-mould at any stage, simply add some heat. You’ll see choppy shapes come to life in your hands with a little ROUGH handling.''
